sugarfix

Sugarfix – Target and BabuleBar Join Forces

Sugarfix – Target and BabuleBar Join Forces to Release New Jewellery Collections 

Target is known for their successful fashion collaborations, with the retailer having released a number of different lines with various fashion companies over the years, and they are now set for their latest collaboration.

This month will mark the release of a new line of accessories from Target and e-commerce brand BaubleBar. The jewellery collection will be an on-going collaboration between the two companies, and will feature hundreds of signature products from BaubleBar that will be available at Target.

Customers can even expect to find a new collection released every month, with the first line set to hit shelves at the end of January.

This Tuesday will see the release of the Sugarfix by BaubleBar collection, which will be an exclusive line only available online at Target.com and in some select stores (roughly 900 in-store locations will have Sugarfix collections).

Sugarfix will consist of more than 180 different styles of jewellery, including various rings, necklaces, bracelets and earrings available. These products will carry affordbale prices just like both brands are known for – no item will exceed $30!

Sugarfix will feature all the hallmarks of BaubleBar fashion jewellery – vibrant, eye-catching, and affordable. Pastel and jewel tones can be found in variety of pieces in the collection, including chokers, necklaces, and tassel earrings.

This isn’t actually the first collaboration between the two, as BaubleBar worked on a line of tech accessories for Target in 2015. Phone cases, speakers, and headphones where just a few accessories that were jazzed up with BaubleBar’s signature style.

Despite only being founded five years ago, BaubleBar has enjoyed impressive growth in their short time as a fashion company. They have carved out a reputation for their trend-driven statement accessories which has helped them grow from a New-York based start up to fashion brand that is known throughout the nation.

Affordability has also played a big factor in the company’s growth, with most pieces costing under $100 – a trend that carries over to Sugarfix collection, all of which is available for under $30.

“Sugarfix is about treating yourself to something special every day,” Bauble co-founder Daniella Yacobovsky told Target of the new line. “We named the line Sugarfix by BaubleBar as an homage to that familiar giddy rush we all experience when we treat ourselves to small indulgences.”

Target is looking to expand their lifestyle selections, and the collaboration with BaubleBar continues this trend. Keep an eye out online and at your local Target for the latest Sugarfix releases!

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