When most people think about a retail store these days, they think about a store that is filled with aisle after aisle stocked with shelves stocked with many different products all over the store. However, there is one company that seems to have broken the mold when it comes to designing its retail business model. Apple Computers, created its Apple Store locations to be much more than just a place to buy all of the latest products on the market.
Things That Makes Apple Retail Store Special
Apple thinks that it is a much better idea to put its latest technology in the hands of the people who walk into one of their many retail stores that are located all over the US. Apple appears to embrace the concept that if you allow the consumer to see and touch the product before they buy, they would be more inclined to make the purchase, rather than having it on a shelf or table in a box.
This would explain why the layout of the Apple Store seems to be more open and inviting to people. You have multiple tables with the devices sitting out as to invite the shopper to pick it up and try it or stand in front of it and type on the keypad of one of the many Macbook Air’s that are sitting out on display.
This is just the tip of the iceberg when it comes to everything that you will find inside the local brick and mortar Apple Store. While the products are a major part of the retail business, there is more to the Apple Store than meets the eye. They offer a full line of services that more than equal the value of the merchandise they sell.
Services and Learning Opportunities at the Apple Store
Besides the many amazing products that you can find inside the Apple retail Store, it is truly the many services and training classes that they offer their loyal customers is what sets it apart from many other retail businesses. From specialized repair services to “How to use” classes are available for the asking at any and all of the retail locations nationwide.
Something else you will now find available for your convenience is a way to make a purchase online and then be able to pick it up at the Apple Store near you. While more and more younger people are using the Internet to shop, Apple thought it was a really good idea to harness this and offer in-store pickup for many of those online orders at Apple.com.
Along with being an extra convenience to the consumer, it also gives Apple the opportunity to pick up extra sales once they have a person in the store to pick up an online order. This seemed like a pretty obvious next step which is a win-win for Apple and for the customer. Apple gets an opportunity to make additional sales and the customer does not have to wait for their purchases to arrive at their doorstep.